A
LOVE LETTER
TO THE SEA.
SINCE 1893

This year marks 130 years
since our founder, Kokichi Mikimoto,
successfully created the world's first cultured pearls
and
embarked on a journey to become a fine jeweller.
Through our long history,
we have developed a sense of gratitude and
respect for nature.
Out of our passion to protect and
live in harmony with our environment,
we wrote a love letter to the sea
where we grow beautiful pearls.

Encounter

CHAPTER 1

Fever Wave

CHAPTER 2

In My Dreams

CHAPTER 3

Layers of Longing

CHAPTER 4

I Want to Protect You

CHAPTER 5

Shine

CHAPTER 6

PROJECT and CREATIVE PLANNING and MAKING

Agency: AEBA.STUDIO

Creative Director/Director: Asako Aeba

Art Director/Director: Ayumi Nishimoto
Project Manager: Naomi Yaguma

Director/Editor/Photography: Sigurd Widenfalk
1st AD: Nagisa Kodama
DP/Photography: Yuki Ono
Underwater Cam: Keiju Kawase
Drone Operator: Morihiro Iwamoto
Music Composer: Tyler Lydell
Editor: Raymond Park
Model Still Retouch: Silhouette Studio NY

Product Photography: Haruki Kodama
Product Still Retouch: Hikaru Ito

Stylist: Tetsuro Nagase
Hair: Asashi
Make-up: Tomomi Shibusawa

Poetry: Sayaka Osaki
English translation: James Garza, Hiromitsu Koiso

Production: Toboggan
Head of Production: Kishin Oyama
Producer/Production Manager: Sumiko Shiraishi